East End Libraries Present: “And Now a Word from Our Sponsor,” via Zoom

Thursday, May 11; 5:30PM-6:30PM

With the shift away from full sponsorship throughout the 1950s, to 30-second “participating” spots in the 1960s, a new era of creativity emerged, as advertisers embraced new techniques and approaches in order to reach new generations of consumers. This talk will look at how advertising changed during television’s first two decades and the important role it played in convincing viewers that the key to happiness lay in quite literally buying their way into the American dream.